The influence of advertising in today’s world

In today’s world, the economy plays an important aspect in our lives, and companies take a part of that economy. For instance, each company does its best to maximize its revenues, and plays a bigger role in the economy. To do so, they use advertising as an effective material, and big amounts of money from their budgets for it. Moreover, the primary reason of advertising for companies is to persuade customers to buy their products or services. However, most companies nowadays do not care about people’s feeling or believes, and use advertising in an offensive way, just to have higher sales. Furthermore, advertising has bad influences in our lives, especially on children, eating habits and the way how people look at women.

First: the manner of children has changed for the worse because of advertising. Children watch television more than before, and they are stick on technology devices such as laptops, IPads and video games. A lot of companies that target children to persuade them to buy their products use violence on their advertisements. Children’s manners changed according to this advertising without knowing this is bad.

Second, The World Health Organization has announced that the number of people around the world who suffer from overweight is increasing. What can be understood from that is our eating habits have change badly. Moreover, there are thousands of food ads everywhere such as television, streets, social media sites and applications and even in metro stations. However, most of these encourage people to eat unhealthy food.

Third and the most insulting of the influences of adverting is that it changes the way in which people look at women. It hard for me to say that but this is what I see in advertising every day. In many ads, companies use women in very offensive situations. They picture women as a product or something that has no value.

In conclusion, I believe that companies have the right to advertise for their products and services. However, they do not have the right to insult anyone or hurt a group of people. Nowadays, advertising impacts our lives in a negative way. Children, eating habits and the image of women are most impacted by advertising. An action needs to be taken in order to have more respectful, safe and healthy advertising.

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The influence of advertising in today’s world

In today’s society, advertising is everywhere around people’s daily life. When you are watching TV, listening to the radio, reading newspapers or even just walking on the road, you can see or hear advertising in different forms. Although advertising helps people know more about the products, there is some negative impact. Advertising has significantly change people’s view of the world, such as delivering unrealistic images of men or women and unhealthy eating habits to people.

Advertising in today’s world is changing people’s minds about how they look at women or men. Most companies would hire people who are beautiful and slim to make an advertisement. Even if these people are not looking so good in the screen, the editor of these ads will try different strategies to make them look much prettier than themselves in the reality. That is the reason why men and women all look amazing in the ads. However, people who are watching these ads can misunderstand the real “beauty” in people’s real lives. They will follow the images they get from the ads, such as the desire for light color of skin, and skinny bodies. Someone may argue that everyone has their own right to choose what to do or not to do. No one can force them to do anything. Nevertheless, ads have the power of changing people’s minds without letting people themselves notice that kind of change.

On the other hand, advertising also changes people’s eating habits in a negative way, especially in the case of children. It is not hard to see people eating different kinds of food or snacks, like candy, fried chicken, pizza or many other junk food in the ads. However, there is an interesting controversial phenomenon in that, even though they eat all these unhealthy food a lot, they still keep their healthy bodies! This could be a lie the companies use to persuade the customers to buy their products. Consequently, children who don’t have the ability to make an informed decision will believe in this kind of lies. But in real life, unhealthy eating habits will result in some bad issues in people’s health.

Advertising makes people’s life more interesting and colorful, which also brings people some happiness when they are watching them. However, we still need to watch out for the negative parts of advertising in today’s world. Not only can advertising deliver wrong images of people, but it can also influence people’s eating habits, which may cause some healthy problems as well.

The Influence of Advertising on People

Many companies invest their money to advertise their products. In the field of advertising, people are divided into two groups. The first group is providers or producers, and they are the people who provide or produce goods or products to be used or to get an advantage from. The second group is consumers, and they are the people who consume or use the products or goods to get benefits from or to gain an advantage from. There are many different ways that advertising can influence people from around the world nowadays. For instance, people can be influenced by the advertising of food and of children products.

Food is important in many cultures around the world. Consequently, many companies invest time and resources on food advertising. There are many ways that companies use to influence people through their advertisement. For example, companies use TV to advertise the freshness of their products, the convenience in terms of the time they take to get ready, and they also offer coupons and discounts to attract more customers.

In general, children’s products are very important to parents. Therefore, many companies are focused on providing them. For instance, companies sell body care products, some of which can be very expensive and exclusive. Companies use TV to advertise the safeness of their body care products on the baby skin, the usage of the product, and how the product makes little babies comfortable.

In conclusion, many companies from around the world spend their money and time to advertise their products in professional ways to get consumers to use or consume their products or goods. Consumers can be influenced by advertising the freshness of food, the time it takes to get food ready and discounts offers. Also, many parents are influenced by baby care products, and how is it safe and comfortable for little babies.

How Advertising Influences People

Many companies today spend hundreds of millions on advertising their products or services. Everyone started to realize that it is very unlikely that a company would sell its products and succeed without promoting them to people. However, a group of people disagrees. Those groups of people seem to have different opinions on the influence, the need and the effectiveness of advertising.

The first group claims that spending money and time on advertising is useless because people look for products with better quality. Consequently, many small businesses which could not afford to advertise their products or services have succeeded and developed without advertising. Another reason is that advertisements always exaggerate the benefits and ignores the disadvantages of a product, which leads some people to not trust them at all.

On the contrary, the other group agrees that if advertisements are really useless why would companies keep investing on them. In fact, companies earn much more money when their products are advertised to people. Due to the fact that people are easily influenced by advertisements, especially, children. Also, after the rise of the internet, it became a lot cheaper to advertise and  many small businesses mainly advertise on the internet. Moreover, marketing and advertising have created jobs for a huge number of people.

In my opinion, marketing is necessary to succeed in business. People can argue the benefits of advertising forever but the statistics do not lie. I expect that even individuals will market themselves more than today in order to get jobs in the future, which really shows the value of advertising.

Mashari A

 

A Cultural Outing in DC

By Norah

Yesterday, I went to the National Museum of African American History and Culture with my professors and classmates. First, we came to Virginia Tech Language and Culture Institute early in the morning at 8:00 AM. Then, at 8:30 AM, we all went together walking to the metro station , and we took the metro down to Washington DC. We arrived at 9:30 to Washington DC, and we walked down to the National Museum of African American History and Culture. The museum was so close to the metro station we walked a couple of minutes. There were a lot of people standing outside the museum waiting in lines to get into the museum, and we waited in line too. After that,we got into the museum and went to the fourth floor. There was a woman who introduced herself to us, and then started to talk about the museum. The woman said that the museum was planned many years ago and it finally got open last year when Barack Obama was the president of The United States of America. Then, we all went together inside a big room with our guide. I was so surprised and excited about what was inside the room. There were big screens everywhere with a nonstop show. I loved it so much the screens looked amazing. Moreover, there were different outfits including dresses and suits hanging everywhere in a glass with a written paper next to each outfit and also a picture of the person who wore the outfit in the past. The outfits explained a lot about the fashion of the African American people. I was so surprised because the outfits I saw were the original outfits that were worn in the past, not a copy. Furthermore, we saw videos on the screens about the songs and dances of the African American people. It was so exciting. I loved their music and dance so much. After that, we walked all around the room looking at different styles, shows and music in the past. There were a lot of names that I cannot remember, and also there were a lot of pictures of people I do not know. Finally, we went to the shop to get a souvenir of the museum, and then we went back home. I loved the place and I also enjoyed the field trip a lot.

A Tuesday in DC

Maram

Yesterday it was such a great day that gave me the opportunity to know more about the African American history and culture. First of all, I had to be there at 10:00; however because of the traffic, I got there at 10:11, and I was worried about losing this trip. After I arrived, I went to the fourth floor with my professors and my friends, and we met a nice African American woman who helped us to understand everything. I asked her if they presented many different kind of religions in this museum, and she said yes. In the beginning, I saw video of Muslim people that really got my attention and made me feel like I had to see more. I went to other floors with my husband, and on the third floor we saw the military section. The military section was really interesting because they show many types of guns that were used in the Second World War and in the USA and Korea war. Then, we saw a section that teaches people African American dances, and they have like big screen that shows dancers. Also, we saw our holy book which is called Qur’an. I couldn’t believe that they had this kind of book because I thought they are not interested in it. However, I found out that they have a lot of information about Islam in their society, and they do care about it even though they faced racism. After I read the information in general, I admit that those people really fought to kill racism and to practice their religions. Honestly, I can’t summarize all the parts that I saw, but mostly it is  an incredible museum. Lastly, I was surprised because I realized that there are no white people working there, only African American people. I believe that is a good strategy to make the visitors listen and talk to African American people because, of course, they know about their culture more than anyone else.

The National Museum of American History and Culture

BY SAUD A

First of all, our institute was the first point to the museum, however, some students went to museum directly and I was one of them. After that, we met an African American woman who works there. She was wearing a necklace that had words “ASK ME”. She was an older woman but she was energetic and she was smiling all the time. We started from the fourth floor by using the escalators. She started to give us general ideas about each floor. Then, she said the museum was established around one year ago in the Obama period even though there were many people who had tried to open the museum throughout the last 100 years. We listened to her explanations about African American culture and how they had been enslaved since several European countries started their empires. She talked about many things such as styles and clothes, and how that has changed from the past until today. Also, she talked about African American religions such as Islam and Christianity. After that, she gave a brief report on the African American struggle to get their rights. I saw many things such as paintings and military tools and weapons as well as holy books such as Quran and the Bible.